Monday, December 14, 2009

Globalisation, Sustainability and The Media

- Hegemony of Western ideas
- Globalisation homogenous, unified culture.
- Capitalist definition of Globalisation: Free Market Economy
- Sovereignty of the nation-state, Accountability/control of forces and organizations, national Identity... suffer negative effects of globalisation
- Oligopolies dominate world media, ie. TimeWarner
- Cultural imperialism "if the 'global village' is run with a certain set of values then it would not be so much an integrated community as an assimilate one".
- Media power of the US - Americanized consumerism in societies that can ill afford it, drives consumer desires ie. 'Fair and Handsome' skin lightening cream
- Propaganda- Basic Filters; Ownership (ie. Rupert Murdoch owns much of Britains press and several broadcasting companies). Sourcing (ie. where news stories are chosen to be reported from). Funding (ie. advertising in press). Flak (ie. counter-campaigns, negative responses to news stories)
- Anti Ideologies domination of western ideas, demonising of non-western cultures. Mechanism- ideological overlay
- An Inconvenient Truth: Pseudo Science, manages to promote consumerism to help save the planet (ie. 'buy hybrid cars' and 'encourage everyone to watch this film')
- Competitive Enterprise Institute 'Flat earthers' claim global warming is a hoax
- Sustainability sustainable development; improving the quality of human life whilst living within the carrying capacity of the ecosystems.
- Greenwashing media ideology, to portray eco-friendly image / image of being sympathetic to environment. Ideology spinning.
- Victor Papanek 'Design for the Real World', Adbusters, OBEY.

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